Aditya Verma
Creative Lead, Art + Copy
WORK I LOVED DOING
Dengue Awareness Campaign
Scriptwriting, Art Direction and Strategy
Brief: Get families across India
who are oblivious to the existence of our product
to understand the severe threat of dengue this monsoon
by making them realize that it's dengue season not monsoon season.
11.7L views
776K
reach
Preganews Mother's Day
Scriptwriting and Art Direction
10mn+ impressions
2L+
likes
8.1mn+ reach
20mn+ views
Brief: Get mothers and homes with mothers
who are planning a second child
to understand the fact that the choice to have a second child is the woman's decision
by showing them what loss of agency over ones body look like.
Pokochan birthday
Brief: Get parents across the country
who face challenges in ensuring deep sleep for their babies
to record and narrate personalized bedtime stories for their babies
by simply uploading their babies photo on our microsite.
70mn+ impressions
600K
+clicks
9.4K
+leads
31mn+ reach
WORLD BIRYANI DAY
Brief: Get married and unmarried indian homeowners
who will be seeing Daawat's World Biryani Day campaign
to try our rice instead
by doing something disruptive with a tiny budget.
Jaisa bhi ho mausam dekhlenge
Brief: Get Indian homeowners both new and old
who look for feature rich products yet are budget sensitive
to visualize a better home experience
by introducing our product as a solution for all weather related problems that they experience.
WORK I would love to do
EXTRAMARKS Back to school sale
Scriptwriting, Art Direction & Strategy
Brief: Get parents of school kids
who want more value for money ed tech products
to buy the product during the BTS sale
by urging them to demand discounts on everything this BTS season.
Creative Services
COPYWRITING,
Art Direction &
Brand Identity
