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Back to school sale campaign

Client: Extramarks  |   2024   |   Copywriting, strategy and art direction

Problem: The ‘Back To School’ season 

is the season of unavoidable expenses for parents.

New books, new bags, new uniforms, new stationary etc.

 

The wallet usually tends to get much lighter.

Insight: Indians are obsessed with discounts and they are an intrincis part of the buying process.

Idea: Witty juxtaposition of the absence of discounts on just about everything being launched this BTS season with our lucrative offer of up to 60% off on our learning packs will help drive sales for the brand this BTS season.

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